For employers seeking to attract top talent and build a skilled workforce, understanding the key dates in the apprenticeship calendar is crucial.
From National Apprenticeship Week to the surge in applications following exam results, this blog gives you six key points in the year that are essential to add to your calendar.
1. January 2025: College/University Dropouts
Why it’s important:
January marks a critical period for recruiting young adults who decide higher education isn’t for them. Many students leave college or university either due to academic challenges, a change in career goals, or financial constraints. These individuals are often eager to transition into the workforce but may lack the qualifications or experience for traditional employment pathways. Apprenticeships present an attractive alternative, offering the opportunity to “earn while they learn” and build practical skills in a structured environment.
This moment creates a pool of motivated candidates actively seeking new opportunities. Employers who recognize and address the needs of this group can benefit by filling apprenticeship vacancies with individuals who are highly motivated and ready to commit to a new direction.
2. February 2025: National Apprenticeship Week
Why it’s important:
National Apprenticeship Week (NAW) is a nationwide initiative aimed at raising awareness of the value and opportunities apprenticeships provide to both individuals and employers. For businesses, this week is a golden opportunity to showcase their apprenticeship programs, success stories, and commitment to skills development. It’s also a time when career-focused individuals actively search for apprenticeship options, making visibility crucial.
Participation in NAW can help employers build their brand as an organization that invests in its people, enhancing reputation and appeal among prospective candidates. It also creates a platform to network with schools, colleges, and other organizations that might refer candidates.
3. April 2025: Apprenticeship Wage Rises to £7.55
Why it’s important:
In April 2025, the statutory apprenticeship wage rises to £7.55, making apprenticeships a more financially attractive option for candidates. This increase ensures apprentices are paid more fairly, which may appeal to individuals weighing apprenticeships against traditional low-paying entry-level roles. However, this wage rise also impacts employer budgets, particularly for organizations with large apprenticeship cohorts.
For businesses, the wage increase presents an opportunity to market apprenticeships as not just a training program but a viable career path with competitive pay. Promoting this change can boost the perception of apprenticeships and help employers attract a more diverse range of candidates.
| 18 to 20 | Under 18 | Apprentice | |
|---|---|---|---|
| April 2024 (current rate) | £11.44 | £8.60 | £6.40 |
| April 2025 | £12.21 | £10.00 | £7.55 |
Tip for Employers:
- Update job postings and marketing materials to reflect the new wage and emphasize its competitiveness.
- Prepare financially for the increased wage, especially if hiring multiple apprentices.
- Highlight the wage increase as a sign of industry and employer commitment to fair pay and workforce development.
4. July 2025: Summer Break
Why it’s important:
July is a critical period for reaching school leavers and young people, as they have the time and mental bandwidth to explore their post-school options. Many will begin applying for apprenticeships during the summer months, especially those who have decided not to continue with traditional education pathways such as university or A-levels.
Employers can use this time to connect with candidates who may not yet have decided on their next steps. By offering engaging recruitment activities, such as virtual or in-person career fairs, company tours, and job shadowing opportunities, organizations can establish early relationships with potential apprentices.
5. August 2025: Exam Results
Why it’s important:
August is a decisive month in the calendar for school leavers receiving their exam results, whether GCSEs or A-levels. It’s during this time that students solidify their career plans. Some will choose university or further education, while others will seek alternatives, such as apprenticeships. Those who didn’t achieve the results they hoped for may also look to apprenticeships as a practical way to move forward.
This period typically sees a surge in applications, making it one of the most important windows for apprenticeship recruitment. Employers who are ready to engage with candidates during this time can secure high-quality applicants eager to start their career journey.
Tip for Employers:
- Increase recruitment marketing efforts in the weeks leading up to and following results day.
- Be prepared to handle a high volume of applications and expedite your hiring process to capitalize on candidates’ interest.
6. September 2025 – November 2025: PEAK MONTHS for Apprenticeship Candidates
Why it’s important:
As summer winds down and the academic year begins, the months from September to November represent the busiest time for apprenticeship recruitment. Many young people who delayed decisions over the summer or are newly considering apprenticeships will actively apply during this period. Schools and colleges also run career events and apprenticeship outreach programs, making these months pivotal for engaging with motivated candidates.
Employers who have apprenticeship roles open during this time can benefit from the heightened activity but must also contend with increased competition from other organizations vying for the same pool of talent. Having a robust recruitment strategy in place is essential to stand out.
Tip for Employers:
- Streamline your recruitment and onboarding processes to secure top talent quickly, as candidates may have multiple offers to choose from.
Key Takeaway for Employers
By aligning their recruitment strategies with these key calendar dates, employers can maximize their access to a pool of motivated candidates and build robust apprenticeship programs that support their long-term workforce goals.
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